DISCOVERING USER JOURNEY TO COASTAL ALABAMA

DATA ANALYST IN CHICAGO • 34 YEARS OLD

HEAD OF HOUSEHOLD • TRAVELS WITH FAMILY

PHASE 1

BUILDING AWARENESS

Instagram Carousel
Instagram Carousel

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Tweets
Tweets

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Spotify-2
Spotify-2

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Instagram Carousel
Instagram Carousel

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PHASE 2

UTILIZING PRACTICAL VALUE

Mural1 - 2
Mural1 - 2

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Mural1 - 1
Mural1 - 1

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Transit System - 1
Transit System - 1

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Mural1 - 2
Mural1 - 2

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1/12

PHASE 3

TELLING STORIES

Mug
Mug

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Packaging - 1
Packaging - 1

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Umbrella - 1
Umbrella - 1

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Mug
Mug

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1/11

PHASE 4

BUSINESS TO BUSINESS

LinkedIn
LinkedIn

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LinkedIn - Retreat
LinkedIn - Retreat

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B2BBillboard
B2BBillboard

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LinkedIn
LinkedIn

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1/3

SOCIAL POST

 PODCAST

RADIO

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